BOLT ON TECHNOLOGY Boosts Growth Strategy with the Addition of Experienced Marketing & Sales Professionals
February 28, 2019, Southampton, PA – BOLT ON TECHNOLOGY, the leading supplier of technology solutions for the automotive repair industry, announced the appointment of two seasoned sales and marketing professionals to the company’s management team.
Tim Cifelli has been appointed Director of Marketing, responsible for branding, marketing, and communications initiatives including automotive trade marketing, advertising, public relations, social media, and digital marketing. Cifelli brings more than 20 years of marketing communications experience to BOLT ON, including leadership roles at two agencies, where his proficiencies in managing large teams and developing successful integrated marketing campaigns will help BOLT ON expand its presence in the automotive aftermarket industry.
Cifelli previously served as President and COO of DDCWorks, a full-service marketing communications firm based in Philadelphia. In his previous role, he was responsible for developing integrated marketing strategies for the company’s largest clients. As President and COO, Cifelli served as the campaign manager for the agency’s automotive industry clients such as ARI Global Fleet Management Services and The Philadelphia International Auto Show. He also managed campaigns for Holman Automotive, one of the largest privately-owned dealership groups in the U.S. Prior to his tenure at DDCWorks, Cifelli was Senior Vice President for Gregory FCA Communications, a leading public relations agency where he managed and directed campaigns for the agency’s technology portfolio.
BOLT ON TECHNOLOGY has also appointed John Borkowski as National Director of Sales & Customer Support. A successful sales and customer service executive, Borkowski has served in sales leadership roles for B2B technology companies. He brings 34 years of experience with both hands-on sales as well as building and leading sales teams. He has built and managed inside sales, customer contact centers, CRM/ERP programs and customer service efforts.
Prior to joining BOLT ON, Borkowski served as Senior Manager of Customer Service/ERP support for TRAC Intermodal, a Princeton NJ-based marine chassis pool manager and equipment provider. At TRAC Intermodal, he was responsible for strategic direction and tactical management of the customer service department. Prior to that, Borkowski served as Director of the Contact Center for Bucks County Community College in charge of the institution’s customer relationship management (CRM) efforts. Earlier in his career, Borkowski served as Regional Sales Director for Disc Makers, an independent CD and DVDs manufacturer based in Pennsauken, NJ. Over the course of his 12 years at Disc Makers, he helped triple the company’s sales revenue.
In addition to these appointments, BOLT ON has expanded Frank Dragoni’s role as Director of Sales & Corporate Partnerships to focus on strengthening and growing BOLT ON’s relationship with large MSOs and national franchise partners. Dragoni, who joined the company in 2013, has extensive industry experience and has played a key role in helping to grow the company into the industry’s leading provider of automotive aftermarket software solutions.
Commenting on the appointments, BOLT ON’S founder and CEO Mike Risich said, “I am excited to announce the addition of these two accomplished sales and marketing professionals who are going to help BOLT ON reach the next level. Our digital vehicle inspection and customer communications software is helping over 5,000 repair shops grow their business. Yet despite our success, we never take our market leadership role for granted. John and Tim, along with Frank and the rest of our leadership team, are laser focused on both retaining that market position and helping BOLT ON TECHNOLOGY reach that next level of success.”